Social Entrepreneurship and Business Ethics

Question: Discuss about the Social Entrepreneurship and Business Ethics. Answer: Introduction: The objective of the study is to develop an entrepreneurship plan for the selected hotel Moxy hotel, which is a trendy hotel brand under the Marriott group. The management of the hotel has decided to install a whole screen to provide an additional hospitality facility for the guest. The hotel administration has decided to use a technology, which will attract the tourists in a new way. The overall hospitality industry falls under the notion of the perfectly competitive market structure, and it is one of the booming industries across the world. The assignment will initiate the application of new technology which, the users will be benefited in particular ways. Features of the product This part of the study will evaluate about the specifications of the products. There are different kinds of additional features on which the guests will experience a new thing. It is common that the demands of the customers are not limited and on the other hand, sometimes it becomes difficult for the companies to get the required demand fulfilled with the help of the limited resources (Huang et al., 2016). Customers are now expecting more innovation and creativity, along with the different kinds of hospitality facilities. To fulfill the required demand of the clients the hotel authority has innovate a new thing. It will allow the Moxy hotel authority to provide a new experience for the tourists in the hotel with the help of the existing technologies. The idea is to install panels on the ceiling. There are certain organizational goals and objectives, which a different organization irrespective of the nature of the business decides, in the overall managerial process. The ultimate goal is to create a unique accommodation experience for the guests, and it will allow them to increase the overall competitiveness of the industry. The technological field is growing at a rapid pace and by using; the existing technology will give the organization a better chance to develop certain ideas, which will execute all the plans in the required manner (Jones, Hillier Comfort, 2016). Some of the additional benefits, which the tourists will experience in the application of this particular idea, are reflected in the following part of the analysis. The tourists will experience by choosing a proper pattern and different themes. All the panels are connected as a large TV screen. The aim of the hotel industry is to increase the sales and profit simultaneously. To develop a proper innovative plan, th ere are some key attributes, which this particular hotel follows. Providing a unique experience for the customers with the application of the existing technology by following the trend and the behavior of the customers are highlighted in the overall process of developing a proper marketing plan. However, there are two additional points, which on the organization will be benefited; one is to develop a new target market and to expand the overall market share. Attributes of the product This section of the study will conclude what are the different kinds of key attributes of this particular innovative idea. The idea will customize the needs of the guests and will allow all the guests to experience a new idea (Kuratko, 2016). The display panels have different kinds of specifications based on the requirements of the customers. There are two primary functions of this particular design. First, the panel will display a theme, for example, a theme of cloud on the ceiling. At the same time, clients can modify the background by themselves, such as put a coconut tree on the beach, a cruise on the sea and so on. The second option will allow the users to watch TV for example football matches or movies during their vacations. These features will provide a unique experience for the customers. Durability of the product The durability of the product is excellent. It is more important to satisfy the demands of the customers by providing some innovative ideas. The primary thing in the hospitality industry is to maintain the quality of the product and service (Chen et al., 2016). Service is one of the crucial factors and it is an intangible asset of the company. In the hospitality sector, maintaining the quality of the service provided matters a lot. In this case, the organization in the study, Moxy Hotel performs different kinds of research and development process to evaluate different kinds of ideas by keeping in mind the requirements of the customers. The company emphasizes towards maintaining the quality of the product, along with its durability. However, the overall idea is very much sophisticated. It requires proper maintenance procedures throughout the year. The guest needs to be very much careful towards handling, as it us made up of glass. Reliability of the Product Since the industrial revolution began, new products and innovative ideas have been appearing at a growing pace (Chell et al., 2016). The reliability of outputs has been increased considerably to gather the growing demands, needs and prospect of the customers. Customers need assurance that the product and the innovative idea developed by a different business organization will fulfill the requirements of the customers and at the same time, it will last long in an efficient manner (Simn-Moya Revuelto-Taboada, 2016). However, the reliability of the products and service convey the concept of the soundness, the success of operations and absence of failures (Galai, Hillel Wiener, 2016). Marriott is one of the most renowned hospitality organizations. The idea, which is developed by this particular team, will provide lifetime reliability both in the concept as well as in the products. Work Flow The notion of the workflow will determine will determine the application as well as implementation of a proper marketing plan, which includes proper installation as well as a proper maintenance process (Chang, 2016). The installation part is one of the key sections in this particular entrepreneurship. The primary responsibility of the organization is to find an IT company who will take the responsibility of both installation and maintenance and installation are equally important. Karisoft is the name of the organization who will take the responsibility of installing and maintaining the IT operations of the organization. Karisoft is one of the leading Australian IT operations organizations and are involved in the major IT operations. The hotel authority has involved many funds in this particular project. The selected organization will perform both the installation process and the maintenance process. The hotel authority has decided to install the panel on the ceilings, which will provide an additional benefit to the visitors. The overall hospitality sector falls under the notion of the perfectly competitive market structure as the options of the visitors are diversified. There are different kinds of key attributes, which will highlight about this innovative idea. The dual feature of the innovative idea will provide a new experience among the tourists. It will evaluate all the crucial factors on which the tourists will some additional facilities along with the basic hospitality facilities provided by the hotel. However, by using this particular service, the users along with the basic facilities will be able to project the movies on the top of the wall with the help of the installed panel in the ceiling. Reference List Chang, M. (2016). Entrepreneurship your business plan.IEEE Engineering Management Review,44(1), 21-23. Chell, E., Spence, L. J., Perrini, F., Harris, J. D. (2016). Social entrepreneurship and business ethics: does social equal ethical?.Journal of Business Ethics,133(4), 619-625. Chen, P. J., Barber, N. A., Chan, W., Dr. Legrand, W., Okumus, F. (2016). Social entrepreneurship in hospitality.International Journal of Contemporary Hospitality Management,28(6). Galai, D., Hillel, L., Wiener, D. (2016).How to Create a Successful Business Plan: For Entrepreneurs, Scientists, Managers and Students. World Scientific. Huang, J., Li, W., Qiu, C., Yim, F.H.K. and Wan, J., 2016. The impact of CEO servant leadership on firm performance in the hospitality industry.International Journal of Contemporary Hospitality Management,28(5). Jones, P., Hillier, D., Comfort, D. (2016). Sustainability in the hospitality industry: Some personal reflections on corporate challenges and research agendas.International Journal of Contemporary Hospitality Management,28(1), 36-67. Kuratko, D. F. (2016).Entrepreneurship: Theory, process, and practice. Cengage Learning. Simn-Moya, V., Revuelto-Taboada, L. (2016). Revising the predictive capability of business plan quality for new firm survival using qualitative comparative analysis.Journal of Business Research,69(4), 1351-1356.